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hi, i'm krista

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It all started with a two-week CNA class and a job that needed to pay better.

i'm a late-30s mom of five in michigan's upper peninsula. by day i'm a cna working 12-hour shifts. by night i'm a content gremlin. this is the longer version — the one with the actual personality in it.

This is a space for real life. The 12-hour shifts, the mom chaos, the content that doesn't feel like an ad.

I didn't start posting to become an influencer. I started because I was exhausted, I was funny about it, and nobody else was saying the quiet parts out loud.

i started posting the stuff i wish someone had told me — about shift work, mom life, money, and the beautiful mess in between. no filters, no highlight reel. just what it's actually like.

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i'm a late-30s mom of five in michigan's upper peninsula. by day i'm a cna working 12-hour shifts — up at 4:45am, on the floor til 7pm. by night, when the house finally goes quiet, i'm a content gremlin: filming, editing, building, plotting.

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for fun i clean. for fun. i know how that sounds. and i read.

behind the acccount

KRIsTA DELIsle

I didn't always have this: the community, the brand deals, the plan.

i didn't plan on healthcare. i needed a job that paid better than most around here, and the cna class was only two weeks long. then i fell in love with it.

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now i do ugc and sponsored content for brands, run the break room — the best thing i've ever built — and i'm building life apparently. the goal is simple: build enough income streams that the 12s become a choice, not a requirement.

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THE CHEAT SHEET

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Twelve-hour shifts, five kids, and a camera roll full of real life.

nothing here is staged. if it's on my page, it's because it happened — in my car, my kitchen, or somewhere between the two.

WHAT I'M

loving

iced coffee — personality trait and budget line item. actual books. cleaning for fun(i know how that sounds).

WHAT I'M

learning

how to build a business between 12-hour shifts. ugc that converts without feeling like an ad. when to log off — working on it.

WHAT I'M

not about

polished influencer nonsense. ads that feel like ads. comeback eras, new eras, any era that needs announcing.

WHAT I

believe

cnas deserve more pay — the hill i'll die on, nobody trusts an ad, only recommend what i'd buy twice.

STaRT A PROJECT

lets work together

15 pages — stats, audience, rates, terms, and everything a brand needs to say yes. pdf, ready to forward to the teams to say yes. pdf, ready to forward to the tea

start a project

no pitch decks required

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